Case Study: BNSF Logistics connects and engages its dispersed workforce with theEMPLOYEEapp

Connecting Their Dispersed Workforce With a Mobile App

BNSF Logistics, a Berkshire Hathaway–owned third party logistics firm with more than 25 North American offices, faced a dispersed, field-based workforce that was missing intranet and email communications. Their internal communications lead, Sherrell Watson, partnered with theEMPLOYEEapp to find a mobile solution—BNSFL Connect—to break down silos and create a more inclusive, experience-focused internal communication channel.

theEMPLOYEEapp implemented BNSFL Connect with features like leader-shot video uploads, mobile learning modules, employee-generated stories, and COVID-19 crisis resources. As a result, BNSF Logistics increased leadership visibility and two-way interaction with field staff, embedded theEMPLOYEEapp into onboarding, launched an app-driven safety video series and an L&D podcast, and drove adoption through app-only content to better connect and inform employees.

BNSF Logistics

Sherrell Watson

Former Director of Internal Communications