Case Study: ELLWOOD achieves centralized mobile communications and 63% app adoption with theEMPLOYEEapp

Connecting a Decentralized Workforce on One Communications Channel

ELLWOOD, a decentralized manufacturer with more than 25 locations and a largely deskless workforce (40% without company email), needed a mobile communications channel to reach frontline employees and unify disparate divisional cultures. To modernize internal communications and appeal to next‑generation workers, ELLWOOD partnered with theEMPLOYEEapp to launch a branded mobile platform, Team ELLWOOD, that mirrors social media-style engagement for employees on breaks or off the shop floor.

theEMPLOYEEapp implemented the Team ELLWOOD app to share employee stories, CEO videos, training reminders, safety updates and two‑way feedback, plus built‑in analytics to measure reach. Within six months ELLWOOD reached 63% adoption (with two business units still to roll out), saw 60% weekly and 87% monthly active use, and recorded 800 views of a CEO video in the first week — improving message speed, visibility and culture engagement across the company.

ELLWOOD

Casey Macioge

Senior Communication Specialist