Case Study: rue21 achieves instant, Millennial-focused mobile employee communications and engagement with theEMPLOYEEapp

A Mobile Employee Communication App Provides Immediate ROI for rue21

rue21, a fast-fashion retailer with 760 U.S. stores, faced fragmented frontline communication: printed binders and register-only access left most associates out of daily direction, updates and training. To better connect with its largely Millennial workforce, streamline store-to-corporate messaging, and use video for training, rue21 partnered with theEMPLOYEEapp and launched the branded mobile solution rueStore beginning in 2016.

theEMPLOYEEapp’s rueStore app delivers instant, push-updated content to iPhones and iPads across all stores, replacing bulky binders and scattered emails with daily messages, visuals and video training. As a result, rue21 achieved faster, more consistent communications across its 760 stores, increased associate engagement—especially among younger employees—and made critical training and merchandising guidance immediately accessible, improving both associate and customer experience.

rue21

Mikki Cook

Associate Director of Store Communications and Associate Experience