Case Study: WDCB Public Radio achieves targeted fundraising and streamlined pledge processing with thedatabank

WDCB optimizes their fundraising with innovative ideas and help from thedatabank

WDCB, a Chicago public radio station, faced two fundraising challenges: one generic online donation form that couldn’t target or track different audience segments, and a time-consuming over-the-phone pledge process that generated stacks of paper needing manual data entry. These issues slowed campaigning and diverted staff and volunteer time away from fundraising.

thedatabank built editable, audience-specific campaigns—custom email appeals, landing pages pre-populated with donor data, and reporting for each appeal—and created a PCI-compliant, volunteer-only one-page phone pledge form with scripts and gift images that auto-populates the database. The result: more precise targeting and tracking, faster pledge processing (including immediate credit-card fulfillment), far less manual data entry, and more time for WDCB to focus on outreach and pledge communications.

WDCB Public Radio

Ken Scott

Director of Marketing & Fundraising