Case Study: Ladbrokes achieves global multilingual expansion with thebigword

Ladbrokes - Customer Case Study

Ladbrokes, the UK’s largest betting company and a global retail bookmaker, was expanding its digital betting and gaming services and needed to localise platforms for customers in multiple countries. To meet tight deadlines and ensure compliance across complex legal and gaming content, Ladbrokes engaged thebigword for large-scale translation/localisation and end-to-end testing of its online offering.

thebigword deployed specialist linguists and QA teams to translate six million words into 24 languages, covering gaming pages, marketing materials and legal content, and carried out comprehensive functional and linguistic testing of every user journey. Delivered on time to strict targets, thebigword’s work enabled a flawless launch into new markets and supported Ladbrokes’ international growth.

Ladbrokes