Case Study: Huawei accelerates global product launches with thebigword's end-to-end localisation services

Huawei delivers product content in 20 languages in under 18 hours with thebigword

Huawei, the world's largest telecommunications equipment manufacturer, faced the challenge of launching its mobile and wearable devices first in highly competitive global markets. To win, it needed products ready for simultaneous worldwide release. Huawei partnered with language service provider thebigword to overcome this.

thebigword implemented an end-to-end solution using its proprietary translation management system (TMS) to provide rapid translation, cultural adaptation, and integrated software testing. This enabled a turnaround time of under 18 hours for translations in 20 languages. The results included expanded language support to over 50 languages, decreased time to market, and the successful entry into new markets across Europe and South Asia.

Huawei