Case Study: Hard Rock Cafe achieves consistent global brand messaging, faster multilingual translations and cost savings with thebigword

Hard Rock Cafe - Customer Case Study

Hard Rock Cafe, a global hospitality and entertainment brand with more than 175 locations, needed to maintain its distinctive rock-and-roll tone and deliver timely, accurate translations for training materials, websites and customer communications across roughly 14 languages. Thebigword was engaged to address these challenges, providing translation and localisation services (including voiceovers and website content translation) to support multiple internal and external requestors while preserving brand consistency.

Thebigword implemented a centralised workflow via its TMS, supplied voiceovers and localized website and training content, and upgraded Hard Rock Cafe’s Translation Memory™ to boost quality and reuse. This streamlined approach reduced reliance on email, sped up turnaround for ad hoc requests, and delivered measurable benefits — saving Hard Rock Cafe more than £7,700 (nearly 9%) while ensuring consistent, timely global messaging.

Hard Rock Cafe