Case Study: LegalZoom achieves a 20% increase in new customer conversion with The1stMovement

LegalZoom boosts new customer conversion by 20% with The1stMovement

The1stMovement was engaged by LegalZoom, a leader in online estate planning, to address a specific challenge. The customer sought to significantly increase its new customer conversion rates by 20%, focusing on growth beyond its existing large customer base.

To meet this goal, The1stMovement employed its Design Sprint process, which involved three days of co-creation and ideation with LegalZoom's internal teams. This was followed by the creation of an interactive prototype that was tested with real users, all within a five-day period. The1stMovement delivered a design that achieved the primary business objective, driving a 20% increase in new customer conversion rates and generating millions in revenue.

LegalZoom