Case Study: Hong Kong Trade Development Council boosts personalized business content engagement with The1stMovement

Hong Kong Trade Development Council reaches 1M subscribers in 6 months with The1stMovement

The Hong Kong Trade Development Council (HKTDC), a statutory body promoting trade, engaged The1stMovement to address the challenge of digitally sharing its vast repository of market intelligence with millions of small and medium enterprises worldwide. The goal was to leverage digital channels to provide personalized and relevant industry insights on doing business in Asia.

The1stMovement designed and built the "Hong Kong Means Business" portal, a responsive market intelligence platform featuring a custom CMS and an intelligent system to track user behavior for personalization. This solution led to over one million subscribers within six months and significantly increased user engagement, including an average time spent on the site of over five minutes.

Hong Kong Trade Development Council