Case Study: Cisco launches its largest global gaming platform with The1stMovement

Cisco launches its first global gaming platform with The1stMovement, reaching 43 countries

The1stMovement worked with Cisco, a leader in network technology, which faced the challenge of marketing its new DNA Center software solution. Cisco needed a unique marketing vehicle to promote this game-changing network provisioning tool and drive global awareness, engagement, and conversion among engineers.

The1stMovement conceived, built, and launched an innovative gaming platform called The Mars Network Challenge. Using insights from a design sprint and built with Google Firebase, the solution blended tower defense and matching games with a universal "Journey to Mars" story. The1stMovement's platform became Cisco's largest global launch ever, reaching 43 countries in 21 languages on day one, resulting in over 100,000 registered players, 130 million social impressions, and engagement 223% above the targeted goal.

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