Case Study: The Crystal Coast grows tourism revenue with The Zimmerman Agency

The Crystal Coast drives $400M in tourism revenue with The Zimmerman Agency

The Zimmerman Agency partnered with The Crystal Coast, a North Carolina destination, to address the challenge of expanding its appeal beyond its traditional visitor base. The goal was to capitalize on rising demand by attracting a more multicultural audience to the area's diverse vacation offerings.

The solution implemented by The Zimmerman Agency was a targeted campaign that showcased the diversity of visitors through paid, owned, and earned media. This strategy successfully contributed to The Crystal Coast generating over $400 million in tourism revenue, achieving three consecutive years of record-breaking visitors, and delivering millions of high-performing digital impressions.

The Crystal Coast