Case Study: Streamsong Resort boosts room nights and golf revenue with The Zimmerman Agency

Streamsong Resort boosts golf revenue 20% with The Zimmerman Agency

The Zimmerman Agency was engaged by Streamsong Resort to overcome the significant challenge of positioning a new, remote golf resort in Florida as a premier national destination. The objective was to build a following among serious golfers and capture the lucrative meetings market, driving revenue for the entire property including its hotel, spa, and meeting spaces.

The Zimmerman Agency implemented an integrated strategy using aggressive social media, strategic PR, and powerful creative that highlighted the resort's stunning landscape. Key initiatives included a new website with extensive video, targeted email campaigns, and the #MyStreamsongStory user-generated content campaign. The results were substantial, with four consecutive years of exceeding meeting room night budgets by over 10%, a 20% annual increase in golf revenue, and an integrated campaign that garnered over 7 million impressions and nearly 500,000 conversions.

Streamsong Resort