Case Study: Belize Tourism Board achieves record visitor growth with The Zimmerman Agency

Belize grows overnight visitors 15% with The Zimmerman Agency

The Zimmerman Agency partnered with Belize to address the challenge of stagnant growth and fierce competition in the tourism sector. Following the impact of COVID-19, the destination needed an aggressive strategy to increase its share of voice and clearly define its offerings to potential visitors.

The Zimmerman Agency developed a hyper-integrated "Grab Life" marketing campaign that utilized video, television, print, digital, PR, and influencer activations. This solution successfully positioned Belize as an accessible and premier destination, resulting in a record number of over 1 million annual visitors, a 15% year-over-year increase in overnight stays, and a 204% increase in website traffic. The digital efforts also dramatically exceeded industry benchmarks, with click-through rates 240-270% above standard, and generated over $2.3 million in gross bookings on Expedia.

Belize