Case Study: OAK builds local buzz and drives growth with The Wilbert Group

Oak grows to 45,000 social followers with The Wilbert Group

The Wilbert Group partnered with Oak, a new mixed-use community in Oklahoma City, prior to its grand opening. The challenge was to build local favor, educate consumers on the benefits of mixed-use living, and generate positive media attention for the property before it even opened its doors.

The Wilbert Group implemented a long-term media relations and social media strategy focused on custom pitching, milestone announcements, and community engagement initiatives. This resulted in a social media audience of over 25,000 followers and nearly 100 media hits prior to opening. After opening, The Wilbert Group continued its efforts, growing the social audience to 45,000, securing an additional 90 media hits, and driving attendance to major events. The campaign successfully established Oak as a premier dining and retail destination, with retailers reportedly outperforming stores in larger markets.

Oak