Case Study: Greystar boosts pre-leasing and drives qualified leads with The Wilbert Group

Greystar drives hundreds of qualified leads with The Wilbert Group

The Wilbert Group was engaged by Greystar to support pre-leasing for its Elan Halcyon multifamily property in Atlanta. The challenge was to attract new residents and generate qualified leads for the forthcoming community through strategic digital marketing and social media efforts.

The Wilbert Group implemented a social media campaign to share community updates and paint a picture of life at Halcyon. Their solution included managing prospect inquiries and deploying targeted social media advertising that navigated housing regulations. The Wilbert Group drove hundreds of qualified leads to the website at a competitive cost, successfully supporting the property until it was fully leased.

Greystar