Case Study: Fenton builds buzz and engages future visitors with The Wilbert Group's Fentonian email newsletter

Fenton maintains a 59% open rate with The Wilbert Group

The Wilbert Group was engaged by Fenton, a major mixed-use development in North Carolina, to build excitement and turn a broad audience of future consumers into dedicated fans ahead of its public opening. The challenge was to make the local community feel like VIP insiders as the project progressed, moving beyond casual social media engagement to foster a deeper connection.

To address this, The Wilbert Group launched and managed a monthly email newsletter called The Fentonian. This solution provided exclusive content, updates, and giveaways to subscribers. The program successfully maintained a 59% open rate, effectively building a substantial and engaged audience of thousands ahead of the development's opening.

Fenton