Case Study: Colony Square achieves standout mixed-use success with The Wilbert Group

Colony Square drives 5,104 media hits with The Wilbert Group

The Wilbert Group provided strategic PR and communications services for Colony Square, a major mixed-use community development. The challenge was to generate community buy-in and attract top-tier tenants for this new, large-scale urban project in a suburban area, a task made more difficult by post-recession skepticism.

The Wilbert Group led a comprehensive media relations campaign targeting both B2B and B2C audiences from the project's inception through its opening and ongoing operations. The solution implemented by The Wilbert Group secured hundreds of positive media stories and significant awards, resulting in over 5,104 media hits. This success translated into measurable impact: the development achieved rents 40% above market for offices, sold homes for 100% above market value, and maintained a 98% retail lease rate, breaking local real estate transaction records.

Colony Square