Case Study: Christian City doubles media hits with The Wilbert Group

Christian City doubles media hits in 6 months with The Wilbert Group

Christian City, a Georgia-based nonprofit, sought to increase awareness of its multigenerational campus and services to reach potential donors. They hired The Wilbert Group to implement a strategic media relations and thought leadership program aimed at achieving this goal.

The Wilbert Group developed a robust PR strategy focused on five key themes: campus milestones, human interest stories, events, grants, and thought leadership. This approach generated a steady stream of positive media coverage. In the first six months, their work doubled the number of media hits compared to the same period the prior year, significantly elevating Christian City's reputation.

Christian City