Case Study: WKRN-TV boosts cross-platform weather engagement with The Weather Company’s Max Engage and Max Social

WKRN-TV - Customer Case Study

WKRN-TV, a broadcaster in Nashville, faced the challenge of efficiently delivering vital weather news across its digital platforms without diverting its meteorologists' focus from their on-air broadcasts. The station also needed to revamp its outdated mobile app to increase downloads and engagement. To address this, they worked with The Weather Company.

The Weather Company implemented its Max Engage and Max Social solutions to automate alerts and social media posts, allowing WKRN to quickly distribute tailored weather content. This solution led to substantial growth, including an 80% increase in mobile traffic, a 550% rise in app downloads, and a quadrupling of unique visitors. The vendor's tools also created new revenue opportunities for the station.

WKRN-TV

Danielle Breezy

Chief Meteorologist