Case Study: WDRB enhances weather coverage and viewer engagement with The Weather Company

WDRB - Customer Case Study

WDRB, Kentucky's largest Fox affiliate, needed to provide accurate and trusted weather forecasts to keep viewers safe without resorting to sensationalism. Their challenge was to make their weather broadcasts more engaging and innovative to attract and retain a wide audience across multiple platforms. To address this, they partnered with The Weather Company.

By implementing a suite of The Weather Company's products, including Max Reality for augmented reality graphics, WDRB enhanced its storytelling capabilities. This solution allowed for compelling on-air visualizations and provided a consistent, omni-channel experience via web, mobile, and social media. As a result, WDRB reached a wider audience, increased viewer engagement, created new advertising revenue streams, and reinforced its reputation for innovative and trustworthy weather coverage.

WDRB

Barry Fulmer

Director of News