Case Study: WDAM-TV improves severe weather alerts and workflow efficiency with The Weather Company’s Max Alert Live

WDAM-TV - Customer Case Study

WDAM-TV, a television station serving the Hattiesburg, Mississippi area, faced significant challenges with its outdated severe weather alert system. The previous solution was inflexible, lacked advanced tropical weather capabilities, and required a cumbersome process involving third parties to make even minor edits. To streamline their workflow and improve on-air graphics for faster audience alerts, the station turned to The Weather Company and implemented its Max Alert Live solution.

The Weather Company's Max Alert Live provided WDAM-TV with greater control, integrated graphics, and remote editing capabilities, eliminating the need to call master control for changes. The solution's enhanced tropical features were instrumental during events like Hurricane Ida. The results included a paradigm shift in severe weather coverage, significantly improved workflow efficiency, and more dynamic, informative broadcasts. The capabilities were so beneficial that WDAM-TV's parent company, Gray Television, purchased Max Alert Live for over 100 of its other stations.

WDAM-TV

Patrick Bigbie

Chief Meteorologist