Case Study: ViiV Healthcare boosts HIV treatment awareness and CTR with The Weather Company Advertising Accelerator

ViiV Healthcare - Customer Case Study

ViiV Healthcare, a pharmaceutical company specializing in HIV treatments, faced a challenge in standing out amongst a growing number of competitors to connect with healthcare providers (HCPs) about its Dovato drug regimen. To meet this challenge, ViiV Healthcare partnered with The Weather Company and its Advertising Accelerator product to deliver more relevant and impactful messages.

The solution used The Weather Company's predictive AI and dynamic creative technology to assemble personalized ad experiences for HCPs in real-time, using privacy-forward signals like weather and location instead of cookies. This approach resulted in a 40% higher click-through rate (CTR) over ViiV's benchmark and a 151% increase in website conversion rates, demonstrating significantly more meaningful engagement from healthcare providers.

ViiV Healthcare