Case Study: Tyson Foods boosts Gen Z grilling engagement with The Weather Company

Tyson Foods - Customer Case Study

Tyson Foods sought to increase awareness, consideration, and purchase intent for its Ball Park brand during the summer grilling season. The company recognized that weather is the most important factor in the decision to grill, with a majority of consumers making that choice on the same day. To capitalize on these spontaneous grilling moments, Tyson Foods partnered with The Weather Company to level up its advertising efforts.

The Weather Company implemented a solution using real-time weather data to activate media dynamically. The strategy involved serving targeted ads through The Weather Channel app's Integrated Marquee and digital out-of-home placements via Vistar when local forecasts called for ideal grilling weather. This approach delivered contextually relevant messages prompting consumers to grill. The Weather Company's solution drove significant results, including an 18.7% lift in brand awareness and a 16.9% lift in brand consideration among Gen Z, as well as a 10.1% lift in purchase likelihood.

Tyson Foods

Laura Wills

Senior Director