Case Study: STIHL boosts social media engagement with The Weather Company

STIHL - Customer Case Study

STIHL, a global leader in power tools, wanted to improve the relevance and performance of its social media campaign promoting a new line of battery-powered equipment. The challenge was to ensure its tutorial and tip videos were shown to consumers during the most contextually appropriate weather conditions, such as promoting lawn care tools during sunny weather or storm prep advice before inclement weather, to maximize engagement and return on investment. To achieve this, they partnered with The Weather Company.

The Weather Company's solution involved using hyper-local, weather-based targeting to activate STIHL's video ads based on specific conditions at the ZIP code level. This ensured the right advice, like planting tips or storm preparation, was delivered at the right time. This strategy resulted in a 113% increase in video completion rates, a 61% improvement in reach, and a 3% growth in clickthrough rates. Most notably, pre-storm weather triggers led to a 320% increase in time spent on STIHL's website.

STIHL

Les Robinson

Social Media Marketing