Case Study: Science Moms boosts climate advocacy and ad recall with The Weather Company

Science Moms - Customer Case Study

Science Moms, a non-profit organization of climate scientists and mothers, faced the challenge of increasing awareness and understanding of climate science among mothers who were concerned but uncertain about how to take action. They partnered with The Weather Company to bridge this gap and connect local weather events to the broader climate conversation.

The Weather Company implemented a solution using Weather Targeting and Integrated Marquee advertising within The Weather Channel app. This strategy delivered geo-targeted, weather-powered creative to mothers in key markets during extreme weather events. The campaign reached 1.3 million unique users and achieved significant results, including a 6.7% lift in brand awareness and a 6.3% increase in support for climate action among the target audience.

Science Moms