Case Study: SC Johnson OFF! boosts mosquito protection and engagement with The Weather Company

SC Johnson OFF! - Customer Case Study

SC Johnson's OFF! brand sought to address the anxiety and confusion people face regarding mosquito activity by enhancing its OFF!Cast Mosquito Forecast. The challenge was to transform this tool into a more relevant and trusted resource to educate families on protection and close a "confidence gap," ultimately helping consumers plan their outdoor activities more safely. To achieve this, they partnered with The Weather Company.

The Weather Company integrated its accurate, real-time weather data with OFF!'s proprietary model to create hyper-local mosquito predictions. This solution was scaled by embedding the OFF!Cast tool directly into The Weather Channel app, putting it at the center of daily planning for millions. The partnership yielded significant results: a 2% sales lift exceeding benchmarks, 394.8 million impressions, a 6% lift in brand favorability, and 85% of incremental sales coming from newly educated audiences.

SC Johnson OFF!