Case Study: Milk-Bone boosts sales and ad recall with weather-targeted ads from The Weather Company

Milk-Bone - Customer Case Study

The classic canine treat brand Milk-Bone sought to increase awareness and sales in a competitive market by connecting with dog owners facing a common challenge: pet anxiety during thunderstorms. To address this, they partnered with The Weather Company.

The Weather Company implemented an omni-channel strategy using Weather Targeting. They served contextually relevant ads for Milk-Bone Comfort Chews across The Weather Channel app and in-stream CTV ads precisely when and where thunderstorms were forecasted. This solution drove impressive results for Milk-Bone, including a 2.8% lift in CTV ad recall, a 2.9% lift in ad recall via the Integrated Marquee, and a 14% higher click-through rate compared to benchmarks.

Milk-Bone