Case Study: KVLY boosts viewer engagement with The Weather Company Max Engage

KVLY - Customer Case Study

KVLY, a television station serving a large rural area in North Dakota and Minnesota, faced the challenge of providing timely, hyper-localized weather information to its viewers across diverse and often severe weather conditions. Their existing weather apps lacked the customization and integration needed to match their on-air forecasts, creating a gap in delivering critical, personalized alerts. They partnered with The Weather Company to integrate its Max Engage software with their existing platform.

The Weather Company's Max Engage solution enabled KVLY to automate the creation and distribution of customized video alerts and severe weather warnings directly to viewers' mobile devices. This resulted in a 350% increase in viewer engagement over their competition, averaging between 100,000 to 200,000 video views per month. This high level of engagement provided measurable data that helped KVLY's sales team monetize the content through advertising, ultimately benefiting the entire station.

KVLY

Hutch Johnson

Chief Meteorologist