Case Study: KSL-TV boosts personalized mobile video engagement with The Weather Company’s Max Engage

KSL-TV - Customer Case Study

KSL-TV, a major NBC-affiliate broadcast station in Utah, faced the challenge of staying relevant and profitable in a rapidly changing media landscape. With advertising dollars shifting online and competition from default weather apps, they needed to create engaging, monetizable digital content without overburdening their small weather team. They turned to The Weather Company and its Max Engage solution to help execute their vision for digital innovation.

The Weather Company's Max Engage solution provided KSL-TV with augmented intelligence and automation to quickly create and push hyperlocal, personalized video content across mobile, web, and social channels. This resulted in a dramatic increase in engagement, including a 13x increase in mobile video views and 130,000 active app users. The solution also created new revenue streams through targeted advertising and sponsorships, securing the network's future while providing workflow efficiency.

KSL-TV

Kevin Eubank

Chief Meteorologist