Case Study: KCNC-TV achieves standout weather presentations with The Weather Company

KCNC-TV - Customer Case Study

KCNC-TV, a CBS affiliate in Denver, faced the challenge of differentiating its weather broadcasts in a competitive market and overcoming technical issues with its Outdoor Weather Lab, where traditional monitors were impractical and hard to see in the sun. The station needed a solution to broadcast remotely and create more compelling, clear visualizations. They turned to The Weather Company and its Max software system.

The Weather Company implemented its Max Connect and Max Reality solutions. Max Connect allowed meteorologists to broadcast and control presentations remotely from iPads, while Max Reality's augmented reality eliminated screen glare and enabled sophisticated, attention-grabbing graphics. This resulted in highly positive viewer feedback, a significant competitive edge for the station, and the ability to drive audience engagement back to its primary television broadcasts.

KCNC-TV

Ashton Altieri

Morning Meteorologist