Case Study: EcoFlow achieves higher brand awareness and ROI with The Weather Company

EcoFlow - Customer Case Study

EcoFlow, an emerging leader in portable power solutions, faced the challenge of boosting product awareness to help people prepare for power outages during extreme weather events. They partnered with The Weather Company to authentically connect with consumers when safety information was most crucial.

The Weather Company implemented a strategy using Weather Targeting and the Integrated Marquee on The Weather Channel app to serve proactive preparedness messages. This solution, extended across platforms like The Trade Desk and Meta, resulted in an 8% lift in brand awareness, a 14.7x ROI via a specific weather signal, and a 2x higher conversion rate following a hurricane.

EcoFlow

Ryan Oliver

Head of Communications, North America