Case Study: CVS reaches millions of consumers with flu insights and contextual engagement with The Weather Company

CVS - Customer Case Study

CVS came to The Weather Company looking to reach consumers in high-risk flu areas to drive flu shot vaccinations. Their challenge was to engage users with contextual relevance during flu season to help people on their path to better health.

The Weather Company implemented a sponsorship of the AI-enabled Flu Insights with Watson tool on The Weather Channel app. This solution included a Flu Details Page with localized insights and contextual alerts. The campaign reached over 42 million unique visitors, served 644 million ad impressions, and exceeded internal click-through rate benchmarks by over 120%, successfully driving awareness and conversions for CVS.

CVS

Norm de Greve

Former Chief Marketing Officer