Case Study: Cox Media Group Jacksonville boosts weather updates and viewer engagement with The Weather Company’s Max Engage

Cox Media Group Jacksonville - Customer Case Study

Cox Media Group Jacksonville TV, a broadcaster serving northern Florida and southern Georgia, was facing the challenge of delivering timely and personalized weather information during severe events. Their existing digital platforms were underutilized, with ineffective push notifications. They partnered with The Weather Company to implement its Max Engage solution to streamline workflows and better serve viewers.

The Weather Company's Max Engage solution used AI to automate the creation and distribution of hyperlocal video content across mobile, web, and social platforms. This resulted in a dramatic increase in engagement; video views more than doubled during a severe weather event, jumping from 13,000 to 27,000 in under 24 hours. The solution also provided new revenue opportunities through localized advertising.

Cox Media Group Jacksonville

Mike Buresh

Chief Meteorologist