Case Study: Chloraseptic boosts brand awareness and purchase intent with The Weather Company

Chloraseptic® - Customer Case Study

Chloraseptic, a leading sore throat treatment brand, sought to boost awareness and purchase intent among parents during cold and flu season. Partnering with The Weather Company, they aimed to leverage the connection between weather and health to reach their target audience effectively when they were most receptive.

The Weather Company implemented a strategy using its Weather Targeting to serve ads automatically based on weather conditions linked to symptom flare-ups. They placed high-impact native ads on The Weather Channel app and utilized the Cold & Flu Wellness Forecast for retargeting. This solution from The Weather Company drove significant results, including a 6.8% lift in purchase intent and a 51% increase in conversion rates throughout the campaign.

Chloraseptic®

Sandra Kasprzak

Marketing Director