Case Study: CBS News & Stations achieves faster collaboration and consistent weather branding with The Weather Company’s Max Cloud

CBS News - Customer Case Study

CBS News & Stations faced a challenge in efficiently sharing and customizing weather content across its numerous local broadcast stations. The process was a time-consuming, multi-step ordeal that hindered collaboration and made maintaining a cohesive brand identity difficult. To address this, they implemented Max Cloud, a solution from The Weather Company.

The Weather Company's Max Cloud provided shared cloud lockers that streamlined collaboration, allowing over 65 meteorologists to share content instantly. This resulted in enhanced brand consistency across all markets and democratized access to high-quality resources, elevating smaller stations. The solution drastically improved operational agility, enabling meteorologists to pivot and customize content for different stations within just two to three minutes.

CBS News

Ashton Altieri

Senior Coordinating Producer & Group Meteorologist