Case Study: Outdoor Brands achieves national campaign speed and production efficiency with The Variable’s AI-powered workflow

Outdoor Brands launches national campaigns with The Variable in a fraction of the time and cost

Outdoor Brands required a national campaign for their Charbroil and Pit Boss brands under a tight deadline and with significant budget constraints. The vendor, The Variable, was tasked with delivering high-quality creative work that maximized efficiency.

The Variable built a custom, end-to-end AI production workflow to meet this challenge. This innovative approach involved modeling and animating over nine grills and smokers, generating all video and sound elements without a traditional shoot. The solution allowed The Variable to produce a complete suite of broadcast-ready television spots and paid social media units. The final work met the standards of a full production but was delivered in a fraction of the time and at a fraction of the cost, proving that speed and high-quality craft are not mutually exclusive.

Outdoor Brands