Case Study: NAPA drives $41M in incremental sales with The Variable

NAPA drives $41M in incremental sales with The Variable

The customer, NAPA, an iconic automotive brand, was facing a business in transition with a legacy brand that needed modernization. The vendor, The Variable, was engaged to help reposition the company and move its brand forward.

The Variable modernized NAPA's classic identity across its enterprise and launched the "Get Up & Go" campaign to reposition it as a mobility brand. They also revitalized the B2B "KNOW HOW" platform, building new product architecture and integrated campaigns. This transformation was a major success for The Variable, driving $41M in incremental sales and generating $26M in new revenue.

NAPA