Case Study: Super achieves £22.5m VC funding with The UX Agency

Super secures £22.5m VC funding with The UX Agency

Super Payments came to The UX Agency with an idea for a new fintech solution that would offer free payments to businesses and rewards to shoppers. Their challenge was to validate this business concept, provide evidence of a market for it, and develop a solution that would successfully attract both shoppers and merchants.

The UX Agency conducted discovery research to understand consumer and retailer expectations, which revealed the critical need to first attract quality merchants. They developed three core products—a cashback app, a merchants portal, and a payments flow—supported by a full design system for consistency. This well-researched approach led to the launch of an MVP within four months, attracting major retailers and securing £22.5 million in VC funding for Super Payments.

Super Payments