Case Study: Sonny’s BBQ strengthens franchise recruitment with The Taproot Agency

Sonny’s BBQ streamlines franchise ownership path with The Taproot Agency

Sonny's BBQ, a Florida-based restaurant chain, needed to redesign its franchising website to better recruit new franchisees. The site lacked a clear direction for prospects and failed to integrate the company's new brand identity. The Taproot Agency was engaged to address these challenges and improve the user experience to support lead generation.

The Taproot Agency redesigned the site to provide a clear, step-by-step path to ownership and fully integrated Sonny's refreshed brand, highlighting its community involvement and origins. The new site is a welcoming and informative tool that effectively conveys the benefits of franchise ownership. The Taproot Agency successfully created a digital experience that supports Sonny's strategic goals for growth and expansion.

Sonny’s BBQ