Case Study: International Atherosclerosis Society creates a more engaging global website with The Taproot Agency

International Atherosclerosis Society launches a global membership site with The Taproot Agency, reaching 40,000 clinicians

The International Atherosclerosis Society (IAS) faced challenges with its outdated website, which was difficult to navigate and failed to clearly communicate the organization's global purpose. Partnering with The Taproot Agency, IAS sought a full website redesign to improve the user experience and better represent its international network of cardiovascular experts.

The Taproot Agency delivered a redesigned website with a new sitemap, improved navigation, and custom features like an interactive global member map. This solution created a more compelling and distinctive online presence. The Taproot Agency's work helped IAS engage its audience more effectively, and following the launch, the society successfully recruited new member organizations from numerous countries including Peru, Nigeria, and Lebanon.

International Atherosclerosis Society (ias)