Case Study: FSU College of Music achieves a more unified, authentic digital experience with The Taproot Agency

FSU College of Music streamlines its website to guide students with The Taproot Agency

The Florida State University College of Music faced challenges with an outdated website that had a complex structure and an aesthetic that failed to attract prospective students. To address this, they partnered with The Taproot Agency for a digital strategy and website redesign to better reflect their modern brand story and refocus their target audience.

The Taproot Agency implemented a modern interface with authentic imagery and a unified site structure to streamline the user experience. The new website successfully conveys the college's sense of community and purpose, making it easier for visitors to explore programs and envision themselves as students. The Taproot Agency delivered a top-tier website that supports the school's world-renowned reputation.

FSU College of Music