Case Study: PTCL attracts 70,000+ candidates with The Talent Games' gamified recruitment platform

PTCL - Customer Case Study

PTCL, the largest integrated ICT company in Pakistan, wanted to modernize hiring for its Management Trainee Program and attract young talent without relying on traditional resume screening and back-to-back interviews. It needed a faster, lower-cost, and more engaging recruitment process that could support high-volume graduate hiring and strengthen its employer brand.

The Talent Games provided AI-powered gamified assessments, including a customized game called Climb The Summit built around real-life scenarios, situational judgment, aptitude, and neuroscience-based tests. The campaign received over 70,000 applications, more than 26,000 candidates played the game, and PTCL hired 100 Management Trainees, while also boosting candidate engagement and reaching over 1.3 million Facebook page likes.

PTCL

Saadia Rehman

EX General Manager Talent Sourcing