The Speaker Lab
65 Case Studies
A The Speaker Lab Case Study
Scott Medlin, a former law enforcement officer, wanted to transition into a full-time professional speaker to share his message on officer wellness but lacked the marketing knowledge and speaking business structure to do so effectively. He turned to The Speaker Lab and its SPEAK Framework to learn how to market his message and book paid speaking engagements.
By applying The Speaker Lab's strategies for speech structuring, email outreach, and one-on-one coaching, Scott was able to dramatically improve his business. The vendor's guidance helped him double his paid speaking gigs, secure leads for future bookings, and successfully launch an online course to expand his impact.