Case Study: Sara Murray builds a more structured, booked-and-paid speaking business with The Speaker Lab

Sara Murray grows her speaking business with The Speaker Lab in a 15-minute call

Sara Murray, a former sales professional who transitioned to full-time consulting and speaking with a platform called Prospecting on Purpose, wanted to build speaking into a core pillar of her business. She joined The Speaker Lab to fast-track her results and gain a structured approach to getting booked and paid to speak, rather than waiting years to develop this part of her business independently.

By implementing The Speaker Lab's SPEAK Framework and participating in its VIP program, Sara gained crucial structure, resources, and accountability. This provided her with a clear workflow for managing her speaking business, from initial outreach to post-call follow-up, making her a standout professional to event planners. As a result, she successfully pivoted to focusing on paid speaking, with corporations becoming her current core competency, and she experienced a significant mental shift from an income model to an impact model for her business.

Sara Murray