The Speaker Lab
65 Case Studies
A The Speaker Lab Case Study
Melanie Curtis, a professional skydiver turned keynote speaker and coach, sought to transition her speaking engagements from a side activity into a serious, profitable career. Despite her experience, she faced significant resistance to the business and content creation aspects of speaking and needed a structured system to build a professional speaking business. She turned to The Speaker Lab and enrolled in their program to get the necessary coaching and framework.
The Speaker Lab provided Melanie with their SPEAK Framework, which helped her gain clarity on her messaging and target audience. She implemented their business systems, including using a CRM for the first time, and adopted a disciplined approach to daily prospecting. As a result, Melanie was booked for a speaking engagement within weeks of starting the program and has nearly recouped her investment. She is now confidently targeting consistent five-figure speaking fees and has a full pipeline of leads.