Case Study: Lance Cibik grows his speaking business with The Speaker Lab

Lance Cibik books paid speaking gigs after 22 years in corporate America with The Speaker Lab

Lance Cibik, a former corporate executive, sought to transition from pro bono speaking into a full-time, paid speaking career but was struggling with his positioning, marketing, and overcoming the identity shift and imposter syndrome that came with leaving his corporate role. He turned to The Speaker Lab and its SPEAK Framework to gain the necessary structure and coaching to build a sustainable business.

By implementing The Speaker Lab's strategies, Lance refined his expert positioning and secured paid speaking engagements. This quickly led to significant results, including a single corporate talk that generated multiple leads for future paid keynotes and a retainer agreement, as well as a high school engagement that directly led to two additional paid bookings, demonstrating the program's effectiveness in generating tangible business growth.

Lance Cibik