Case Study: Kent Chevalier grows his speaking business with The Speaker Lab

Kent Chevalier books 35 speaking gigs in spring with The Speaker Lab

Kent Chevalier, a pastor and NFL chaplain, wanted to transition from speaking for his ministry to building a paid speaking business. His challenge was a lack of knowledge about the business side of speaking, including how to set fees, market himself, and organize incoming opportunities. He turned to The Speaker Lab and its SPEAK framework to gain this expertise.

The Speaker Lab provided Kent with the processes and language to structure his business. This included crafting his core message, creating a speaker reel and abstract, and implementing a prospecting pipeline. As a result, he became organized and confident, booking approximately 35 speaking engagements in a single off-season and securing standout gigs like The Purpose Summit, which opened doors for further referrals and paid opportunities.

Kent Chevalier