The Speaker Lab
65 Case Studies
A The Speaker Lab Case Study
Jill Christensen, a professional speaker who had become burned out from an unsustainable business model, enrolled with The Speaker Lab. Despite eight years of experience, she was spending 8-10 hours daily on cold lead generation and working most weekends, which led her to take a two-year break from her business. She sought a better way to operate and was drawn to The Speaker Lab's promise of a more effective and balanced approach to the speaking business.
The Speaker Lab provided Jill with a new framework, teaching her to focus on warm leads from her extensive network and use proven scripts for outreach. She learned to treat speaking as a relationship business, implementing thorough follow-up strategies to spin one booking into more. As a result, Jill has already booked several keynotes for 2025 and has completely restructured her workday to be more balanced and sustainable, eliminating weekend work and preventing the burnout she previously experienced.