Case Study: Jeff Schwisow grows his speaking business and books more gigs with The Speaker Lab

A The Speaker Lab Case Study

JEFF books keynote at 6 events with The Speaker Lab

The Speaker Lab worked with Jeff, an aspiring speaker who struggled with a systematic process for identifying and pursuing paid speaking opportunities. His approach was previously unstructured, relying on a "build it and they will come" mentality rather than a targeted strategy.

The Speaker Lab provided Jeff with a framework to become intentional about marketing his speaking business and converting that outreach into sales. This solution led to significant results, including the development of a new keynote that was booked at six different events. His biggest success was being selected to speak at the 2022 USAF Academy National Character and Leadership Symposium.


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