The Speaker Lab
65 Case Studies
A The Speaker Lab Case Study
The Speaker Lab worked with Jeff, an aspiring speaker who struggled with a systematic process for identifying and pursuing paid speaking opportunities. His approach was previously unstructured, relying on a "build it and they will come" mentality rather than a targeted strategy.
The Speaker Lab provided Jeff with a framework to become intentional about marketing his speaking business and converting that outreach into sales. This solution led to significant results, including the development of a new keynote that was booked at six different events. His biggest success was being selected to speak at the 2022 USAF Academy National Character and Leadership Symposium.