The Speaker Lab
65 Case Studies
A The Speaker Lab Case Study
Jason E. Brooks, a professional with 30 years of experience in the restaurant and hospitality industry, wanted to transition from honing his presentation skills to building a profitable speaking business. He turned to The Speaker Lab and enrolled in its VIP Cohort program to learn the business strategies and the SPEAK framework needed to get booked and paid to speak.
The Speaker Lab provided Jason with a structured framework focused on problem-solving and actionable storytelling. By applying these principles and diligently using the program's prospecting templates, he achieved a 27% response rate, booked a major gig at The Bar and Restaurant Expo for 233 attendees, and generated 47 viable leads. As a direct result, he has sent out $47,000 worth of proposals for speaking gigs and workshops.